The City of Schertz launched its annual State of the City video at The Chamber’s monthly luncheon on Tuesday, February 18. This year’s annual video is set at a fictional awards banquet where one of the three areas that make up a complete city, Core Services, Quality of Life, or Economic Engine, will be honored with the highly coveted Schertzy Award. The Scherzty Award is meant to highlight staff ’s accomplishments from the past year and act as a motivator in all of staff ’s endeavors. This video takes you into the staff conversation, camaraderie, and bantering just before the winner is announced.
The City has produced State of the City videos since 2012 and since the beginning, the Public Affairs department has played an integral part in the production of the video as the project is overseen from start to finish by staff. Components of this process include writing the script, developing interview questions for those on camera, and assisting with the editing process.
Schertz continues to find this video is a great tool to deliver information while enhancing community engagement at the same time.