Mission

MISSION

(Why do we exist?)

To be a community where all aspire to live.

VISION

(Where do we want to go?)

Our vision is to be the premier city in the region in quality of life and sustainable economic prosperity.

Goals

(How are we going to get there?)

1. Quality of Life
2. Sustainable Economic Prosperity
3. Effective Land Use
4. Regional Collaboration and Intergovernmental Cooperation

Goals

Goal 1 – Quality of Life: Enhance and protect the quality of life that Schertz embodies by maintaining a safe, affordable, civically engaged and economically viable community.

  • Exercise prudent use of current resources
  • Develop and provide arts, cultural, and recreational amenities reflecting the demographic size and make-up of the City
  • Develop and promote a brand representative of Schertz

Goal 2 – Sustainable Economic Prosperity: Create a diverse, sustainable economic model which fosters a balanced and interdependent commercial and residential tax base while proactively engaging in new business attraction.

  • Identify and attract desirable quality jobs
  • Develop compatible land use policies to enhance economic development
  • Support creation of a fund for new business attraction
  • Strategize for an investment in underdeveloped areas of the City
  • Plan for aggressive, sustainable, and broad-based annexation

Goal 3 – Effective Land Use: Provide viable and appropriate green space equitably distributed throughout the City and preserve the separation of residential and commercial activity.

  • Create a Development District including rezoning of Main Street
  • Rezoning of select GB to PUD
  • Plan for development of southern sector of Schertz (between FM 78 and IH 10)

Goal 4 – Regional Collaboration and Intergovernmental Cooperation: Continue to engage in and develop new opportunities of regional partnerships which are mutually beneficial to the residents of Schertz and of neighboring communities.

  • Develop plans that effectively support the water needs of the region
  • Apply available resource capacity to subscriber services to maximize a return on investment
  • Explore additional opportunities to expand the EMS
  • Support Randolph Air Force Base

Strengths

  • Location
  • Safe community
  • Low tax rate
  • City services
  • Civic engagement
  • Quality of life
  • Schools
  • Recreation opportunities
  • Growth potential

Opportunities

  • Destination niche
  • Departure point for regional attractions
  • Starlight Drive-in Theater
  • Soccer Field Complex build-out
  • Indoor soccer
  • Acquisition of additional parkland
  • Drainage area for development of a recreational activity
  • Expand animal services facility (i.e. dog park)

Key Success Factors – What will it take to succeed?

Land use

  • Separation of commercial from residential through zoning
  • Not becoming land locked (Clear annexation plan)
  • Sustainable Growth (Revenues outpace expenses)
  • Balanced tax base: commercial vs. residential
  • Strategy for undeveloped/underdeveloped areas

Economic Development

  • Balanced tax base
  • Fund for new business attraction
  • Type of growth identified
  • Brand identity for City of Schertz
  • Postal designation of Schertz, Texas

City Services

  • Continued investment in best equipment
  • Continued attraction of regional subscribers services to help cover fixed cost of providing service to Schertz residents
  • Continued investment and coordination of recreational initiatives
  • Continued partnerships in the community which energizes volunteerism and identifies champions for special initiatives
  • Special events and community celebrations
  • Special arts and cultural niches
  • Regional cooperation and collaboration with “sister” cities

Tool Box:

  • Zoning
  • Transportation Planning/Thoroughfare Plan
  • Unified Development Code
  • Annexation Plan
  • Fund for Economic Development

POSSIBLE FUTURE CONSIDERATIONS

  • Development of an institution of higher learning such as a specialized technical college
  • Hospital
  • Research facility
  • Convention Center/Resort/Quality RV park development
  • More recreational infrastructure
  • Plan for Northcliffe Golf Course
  • Hike & Bike network
  • Transportation circulator system
  • Main Street revitalization
  • Arts and entertainment district
  • Lone Oak Subdivision: Traffic control device needed on FM 78
  • Lone Oak Subdivision: Emergency Exit across Cibolo Creek
  • National Cemetery

Short Term Action

  • Creation of Development District beginning with rezoning of Main Street
  • Rezoning of select properties from GB to PUD
  • Build out one artificial turf soccer field with concessions/bathroom/bleachers
  • Feasibility study of indoor soccer facility
  • Design for expanded animal care facility
  • Development of comprehensive Annexation Plan

Next Steps:

  • Refine goal statements.
  • Present Mission/Vision/Goals to all boards, commissions, committees and other stakeholder groups at a City Council meeting to establish a guidepost for actions and recommendations on behalf of the City.
  • Roll-out plan to staff to establish Mission/Vision/Goal statements to inspire organizational culture.
  • Development of a tactical plan by staff leadership for their respective areas of responsibility that are representative of the new Mission/Vision/Goals.

“Schertz: Where all aspire to live.”